Inbound Marketing Direct Blog

20 posts

ABBA’s Marketing Secret

On 6 April 1974 this song ‘Waterloo’ was the winning entry for Sweden in the 1974 Eurovision Song Contest. The victory began ABBA’s path to worldwide fame. If you don’t know, that’s the songwriting contest where countries from all over Europe submit their best song of the year and battle […]

Be More Persuasive By Being More Valuable

Persuasion Secret: Know what People Love? VALUE. How do you offer Value? #1. You have to find out what your MARKET a.k.a. the people you’re Selling to Value. So what they love? What do they want more than anything else? What do they jump out of bed excited about? Got […]

Marketing Fried Chicken Abroad: Secret Sauce

This is a KFC in Georgia. (No, not that one.) Georgia the country. Check out the different alphabet on the other side of the sign. Do you think these people know (or care) where Kentucky is? Most Americans barely know where it is! That’s the thing about words.. The words […]

What’s Your Market’s Motivation? True Story of Survival Inside…

Everybody is motivated by the TWO same basic things: Increase Pleasure or Avoiding Pain. Imagine this you’re so excited for New Year’s Eve. You’re at the fair with your buddies, a little tipsy from some mulled wine and you can see your breath in the cold air.. and so excited […]

Funky Flat Earthers and Selling

My jaw dropped to the floor when I realized she really believed this stuff. She was this girl I had seen a few times at the karaoke night I used to go to. Really pretty, had a tattoo of a band I used to listen to on her wrist – […]