In this video I share how to be strategic so that all the content you create serves a specific business purpose: Driving sales ?
First, we must identity the specific customer’s problem, need, or desire.
Then we can have the proper context of how to reach that customer with our marketing or advertising.
When we can connect our content to the customer’s existing problem or desire as a solution then we’re in business.
You can use this technique with ANY kind of content.
Whether it’s blog posts, email autoresponders, or any kind of videos.
This is the first step when writing any successful sales pages or advertisements as well.
It’s an inbound AND direct marketing skill you can use to be more successful.
If you’re interested in inbound marketing such as blogs, social media, or advertising using sales funnels…
This video will help you be more successful in all of your marketing and advertising activities.